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Whether you’re recruiting students for specific disciplines such as engineering, business or bioscience, or for a highly diverse workforce, Placement Manual sponsorship is your key to success!

Placement Manual Series Publications are the officially sanctioned, career development publications of the colleges and universities most often found on recruitment schedules. Included are large public schools such as Penn State and the University of Texas, premier private institutions such as Cornell and the University of Notre Dame, highly regarded Historically Black Colleges and Universities such as Howard and Tuskegee, and America’s top engineering schools such as MIT and Virginia Tech.

Placement Manuals are provided to career-focused, job-seeking students by their college and university career centers. Because the content of each manual is created by the school’s career center staff and includes highly relevant, campus-specific information, students use their manuals all year long. And unlike non-endorsed publications, Placement Manuals are fully integrated into each school’s career planning program and are regarded as the “textbook” for the career center.


Q: Why are you contacting us about Placement Manuals?

A: We’re contacting you about sponsorship opportunities because the career center(s) at which you will be recruiting, or where you want to have a presence, have indicated that they would like to have your advertising support for their publication.


Q:  We only recruit on a few campuses. Do we have to buy ad space in each of the Placement Manuals in order to participate?

A. No! The beauty of our lineup is that it works for everyone. If you’re launching a national recruitment campaign, we can easily (and affordably) put you into every manual that we publish. But if you’re only recruiting on a few campuses, we can handle that as well. Just let us know where you’re recruiting, and we’ll put together a program that meets your objectives.


Q:  Why should we advertise in Placement Manuals when we already participate in on-campus recruiting events?

A: Many reasons. First, your Placement Manual ad may be customized with information about your career opportunities. This feature alone saves you important resources by bringing you only qualified candidates.

Second, through advertising sponsorship, you’ll clearly demonstrate your support of the campus career centers where you’ll be recruiting. Plus, by opting for this highly visible show of support, you’re automatically upgraded to “employer of choice” status among the students you want to attract and hire.

Third, you’re not getting the most from your recruitment dollars if your message isn’t visible after the special event is over. Since Placement Manual content is campus-specific, students refer to them repeatedly. This added exposure keeps your message top of mind with students yearlong, and is yours for as little as a few dollars per day.

Finally, students rank Placement Manuals as their “most useful resource for career planning.” They expect to interview with or learn more about employers that advertise in their school’s Placement Manual.


Q:  We’re not ready to make commitments for the 2007-2008 school year. Why should we participate now?

A: Why not? We have a variety of incentives that make it very attractive to choose to participate sooner rather than later. While it may seem early to be making plans for reaching out to students in the Class of 2008, it’s actually the perfect time to secure your position. We’re ready and eager to assist you in meeting your recruitment goals!


Q:  OK. We’re interested in participating. But why are you contacting us instead of career center staff?

A: Campus career centers are extremely busy assisting students and organizing events. That’s exactly why they turn to us, the recognized leader in our field, to produce and solicit sponsorship for their publication. But the process is definitely “open door”. We’re eager to work in conjunction with you and career center staff to discuss the most effective sponsorship option for you. Remember, only our publication carries the school’s OFFICIAL endorsement.


 

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