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Whether
you’re recruiting
students for specific
disciplines such
as engineering,
business or bioscience,
or for a highly
diverse workforce,
Placement Manual
sponsorship is your
key to success!
Placement
Manual Series Publications
are the officially
sanctioned, career
development publications
of the colleges
and universities
most often found
on recruitment schedules.
Included are large
public schools such
as Penn
State and
the University
of Texas,
premier private
institutions such
as Cornell
and the University
of Notre
Dame, highly
regarded Historically
Black Colleges and
Universities such
as Howard
and Tuskegee,
and America’s
top engineering
schools such as
MIT
and Virginia
Tech.
Placement
Manuals are
provided to career-focused,
job-seeking students
by their college
and university career
centers. Because
the content of each
manual is created
by the school’s
career center staff
and includes highly
relevant, campus-specific
information, students
use their manuals
all year long. And
unlike non-endorsed
publications, Placement
Manuals are
fully integrated
into each school’s
career planning
program and are
regarded as the
“textbook”
for the career center.
Q:
Why
are you contacting
us about Placement
Manuals?
A:
We’re
contacting you about
sponsorship opportunities
because the career
center(s) at which
you will be recruiting,
or where you want
to have a presence,
have indicated that
they would like
to have your advertising
support for their
publication.
Q:
We
only recruit on
a few campuses.
Do we have to buy
ad space in each
of the Placement
Manuals in
order to participate?
A.
No! The beauty of
our lineup is that
it works for everyone.
If you’re
launching a national
recruitment campaign,
we can easily (and
affordably) put
you into every manual
that we publish.
But if you’re
only recruiting
on a few campuses,
we can handle that
as well. Just let
us know where you’re
recruiting, and
we’ll put
together a program
that meets your
objectives.
Q:
Why
should we advertise
in Placement
Manuals when
we already participate
in on-campus recruiting
events?
A:
Many reasons.
First, your Placement
Manual ad may
be customized with
information about
your career opportunities.
This feature alone
saves you important
resources by bringing
you only qualified
candidates.
Second,
through advertising
sponsorship, you’ll
clearly demonstrate
your support of
the campus career
centers where you’ll
be recruiting. Plus,
by opting for this
highly visible show
of support, you’re
automatically upgraded
to “employer
of choice”
status among the
students you want
to attract and hire.
Third,
you’re not
getting the most
from your recruitment
dollars if your
message isn’t
visible after the
special event is
over. Since Placement
Manual content is
campus-specific,
students refer to
them repeatedly.
This added exposure
keeps your message
top of mind with
students yearlong,
and is yours for
as little as a few
dollars per day.
Finally,
students rank Placement
Manuals as
their “most
useful resource
for career planning.”
They expect to interview
with or learn more
about employers
that advertise in
their school’s
Placement Manual.
Q:
We’re not
ready to make commitments
for the 2007-2008
school year. Why
should we participate
now?
A:
Why
not? We have a variety
of incentives that
make it very attractive
to choose to participate
sooner rather than
later. While it
may seem early to
be making plans
for reaching out
to students in the
Class of 2008, it’s
actually the perfect
time to secure your
position. We’re
ready and eager
to assist you in
meeting your recruitment
goals!
Q:
OK. We’re
interested in participating.
But why are you
contacting us instead
of career center
staff?
A:
Campus
career centers are
extremely busy assisting
students and organizing
events. That’s
exactly why they
turn to us, the
recognized leader
in our field, to
produce and solicit
sponsorship for
their publication.
But the process
is definitely “open
door”. We’re
eager to work in
conjunction with
you and career center
staff to discuss
the most effective
sponsorship option
for you. Remember,
only our publication
carries the school’s
OFFICIAL endorsement.
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